Full case study · Client
dr.consulta
Gabi and Lara in dr.consulta’s care pathways
How Dr. Consulta grew 280% in patient acquisition for its Care Pathways with generative AI.
Dr. Consulta · Healthcare · 2024
- Segment
- Healthcare
- Case study context
- HealthcareReal CaseWhatsAppCare PathwaysScheduling
Source and scope
Case study published by Starya. The text, indicators and testimonials below belong to the scope described. They are not independent validation or a guarantee of results in another operation.
Published title
Powering Care Pathways with StaryaAI's Intelligent Automation
Key Result
- Patient acquisition growth
- +280%
- NPS (Patient satisfaction)
- 95
- Appointment growth
- +67%
- Patient satisfaction
- +90%
The Challenge: Scalability Without Losing the Human Touch
Before adopting StaryaAI's solution, Dr. Consulta's Care Pathways relied heavily on manual work from highly qualified healthcare professionals such as nurses. One-on-one contact via phone and WhatsApp, while valuable, had critical limitations in scale and efficiency.
The Solution: Gabi, the Intelligent Agent that Combines Empathy and Scale
The answer to Dr. Consulta’s challenges came with the launch of Gabi—an intelligent, personalized acquisition agent powered by StaryaAI’s technology. Gabi was designed to automate initial communication with patients while keeping a human touch and a results-driven approach:
Acquisition Agent
Gabi
Intelligent agent that engages patients in Care Pathways with empathy and scale.
Scheduling Agent
Lara
Specialized agent for scheduling appointments and exams, expanding the reach of automation.
Technologies
- WhatsApp Business API
- GPT-4
- StaryaAI Platform
- Real-time Dashboards
- Human-in-the-loop
Operation Scale
- Messages/month
- 10k+
- Patients/month
- 2k+
- Response rate
- 98%
- Availability
- 24/7
Tangible Results: Exceeding Expectations and Unlocking Potential
The results achieved by Dr. Consulta after implementing Gabi in a short period were remarkable and exceeded initial expectations:
The discovery of new growth channels led to the creation of a Scheduling Agent, expanding automation into Dr. Consulta's core business and generating a direct impact on appointment volume.
From Operation to Product
Gabi's success in Care Pathways revealed a larger strategic opportunity: transforming automation from an operational solution into a core product of Dr. Consulta. The creation of the Scheduling Agent marked this transition, expanding AI's impact into the company's core business.
What Clients Say
Together with StaryaAI, we started a project to increase patient acquisition for our care pathways. In the very first month after implementation, we achieved an impressive 280% growth.
The experience has been extremely positive, benefiting customers, the company, and partners. This is reflected in an NPS of 95% achieved by our nurses.
Being at the forefront of technology to enable access to healthcare is part of dr.consulta's mission. Partnering with StaryaAI to make this possible was essential.
Next Steps
The next steps describe plans recorded in the case study; they do not confirm subsequent delivery.
Expanding the Scheduling Agent
Expand the Scheduling Agent to cover the full patient journey, from first contact through post-appointment follow-up.
New AI Modules
Develop new agents for areas such as exam management, informational support, and initial patient triage.
Electronic Health Record Integration
Connect agents to the electronic health record to further personalize service based on the patient's clinical history.
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