Skip to content

Sales · Sami

From information gathering to quoting, with the salesperson kept in context.

Qualification and quoting through WhatsApp, connected to HubSpot.

Organization
Sami
Operation
Qualification and quoting
Agent / delivery
Samira
Systems and context
WhatsApp, Cotador Sami, and HubSpot.
Human involvement
Leading the closing process and sales follow-ups that require the salesperson.

Samira works on sales preparation: collecting data, consulting the quoting tool, and presenting options through WhatsApp. Closing remains with the salesperson, who receives the history in HubSpot. This division makes it visible where AI reduces repetitive work and where the team leads the sales decision.

The problem

The sales team repeatedly gathered data before preparing quotes. Initial contact depended on salespeople's availability.

What was put into practice

Samira collects the necessary information, consults Cotador Sami, and presents alternatives. When she identifies interest in moving forward, she passes the opportunity to the salesperson with the history in HubSpot.

  1. 01Lead registered on the website
  2. 02Data collection and quoting through WhatsApp
  3. 03Alternatives based on interest
  4. 04Salesperson receives the opportunity and history
Process summarized from the published account.

Manual data collection delayed quoting

The case describes leads originating on the website and a team that needed to gather data before preparing proposals. Ages, location, company information, current plan, and number of people were part of this collection. Repetition occupied salespeople and delayed initial contact.

Samira starts the conversation after the lead registers, collects the necessary information, and consults Cotador Sami. The agent presents a proposal and can offer alternatives when the first option does not meet the expressed interest. The account is specific to this qualification and quoting journey.

Integration between conversation and sales work

When she identifies interest in closing, the agent passes the opportunity to the salesperson with the history recorded in HubSpot. The source also describes scheduled transfers for leads who remain unresponsive. The handoff preserves continuity between what was discussed and the team's work.

The listed integrations include Take / Blip, HubSpot CRM, Cotador Sami, Google Maps, and the provider network. They connect location, network, and product information to the work of preparing the proposal. The salesperson remains responsible for negotiation and closing.

The reported result is at one stage of the funnel

The account presents an improvement in progression from contact to quote and describes more room for salespeople to focus on negotiation and closing. Preparing a quote is operational progress; it does not equal a completed sale.

At the stage described in the case, the operation was monitored through a weekly hypercare routine, with feedback addressed and refinements in the backlog. This monitoring connects Samira's use to the corrections needed in the process. Developments in communication and context appear as next steps.

The reported result and its scope

The case reports improvements in qualification and quote preparation, with the sales team focused on the consultative stages.

Conversion from contact to quote is not final conversion to a sale. Features presented as next steps remain outside the described scope.

The lesson learned

The operation separates qualification and proposal preparation tasks from the closing stage. This makes each participant's role clearer and allows the funnel stages to be tracked.

What questions does this case help you ask?

  • What information is actually needed to prepare the proposal?
  • At what point does the salesperson need to take over?
  • How can progression between stages be measured without confusing it with closing?

Published indicators and testimonials

Case study published by Starya. The text, indicators and testimonials below belong to the scope described. They are not independent validation or a guarantee of results in another operation.

Results in Numbers

Contact → Quote Conversion
78%vs 57.5% from human sales reps
Of total lead base handled by Samira
35.79%since Jan/2026
Daily leads handled
+30%after expansion to 50% of paid traffic
Feedback resolution rate
93%81 of 87 feedbacks closed

The Solution

StaryaAI developed Samira, a virtual sales consultant integrated with Sami's WhatsApp. As soon as a lead registers on the website, Samira proactively initiates contact, collects the necessary data, queries the Sami Quoter in real time, and sends a personalized proposal. If the lead declines the first option, she offers alternative plans. When she identifies closing intent, she forwards the lead to a human sales rep with the full conversation history logged in HubSpot. Leads with no response after 2 hours are automatically transferred via a scheduled job.

Results in Numbers

Contact → Quote Conversion
78%vs 57.5% from human sales reps
Of total lead base handled by Samira
35.79%since Jan/2026
Daily leads handled
+30%after expansion to 50% of paid traffic
Feedback resolution rate
93%81 of 87 feedbacks closed

Understanding sales qualification

In the Contact to Quote conversion, the agent reaches 78%—versus 57.5% from the sales team. The technology recorded a 20% higher conversion rate in operational tasks than humans, absorbing bureaucratic complexity to accelerate new deal closures.

The Results

Since the expansion to 50% of paid traffic and integration with all sales reps in January 2026, Samira has been handling 35.79% of Sami Saúde's entire lead base. The daily volume of leads handled grew between 25% and 30% compared to the previous period, absorbing demand that previously depended on human availability.

The most significant gain was in the Contact to Quote stage: Samira converted 78% of contacts into generated quotes, while human sales reps achieved 57.5% in the same period. This confirms that AI is more efficient than the human team in the operational stages of data collection and proposal generation.

The project has accumulated 87 feedbacks since launch, with 81 closed—a 93% resolution rate. The model operates in hypercare with weekly cadence, with four items in the backlog for final refinements.

What Our Clients Say

Artificial intelligence now accounts for 35.79% of leads handled and marks a new moment for Sami, where technology, the personal doctor model, and prevention work in an integrated way to gain scale without losing quality in the journey.

Mario Saddy — CRO · Sami Saúde

Automation allows commercial teams to focus on the highest-value stages, such as negotiation and closing, while AI ensures agility in delivering proposals. The focus of the project is to leave humans for more consultative and strategic work.

Fernando Morad — Innovation, Digital Transformation & Market Strategy Lead · StaryaAI

Source of the account

Summary of the case published by Starya. Results and scope belong to this operation; they are not a guarantee for other contexts.

Further reading

Continue exploring this context

Learning path

Start an operation

From the chosen process to the first initiative.

Operations
Reference material